In The Cloud Copy started as a one man band, under a completely different name. Back then, I was just “Kristi Waterworth, Writer.” That’s something that’s easy to explain to anybody who might ask you what you do: “I write stuff for money.” But now that “Waterworth Writes” has matured into “In The Cloud Copy,”…
Read more
As I sit here wondering how I’m on the fourth iteration of this week’s blog and eating all the Halloween candy that was probably supposed to be for Trick O’ Treaters, I have only just realized that this month has been a really busy one with a lot of really vital decisions having to be…
Read more
When I chose the name “In The Cloud” for this company, I wanted it to evoke the power of the tornadoes in my native Ozarks, as well as the safety and convenience that The Cloud has brought to computing. I mean, who doesn’t want their marketing efforts to make an impact, right? Well, as it…
Read more
Just yesterday I found myself in a tiger trap. There I was, going along just fine as you please and BAM! down in a hole. I thought it was pretty odd, since there aren’t really a lot of tigers in north Texas, but you know how it is… No, this tiger trap was one that…
Read more
“Bring me all of your dreams, You dreamer, Bring me all your Heart melodies That I may wrap them In a blue cloud-cloth Away from the too-rough fingers Of the world.” ~ Langston Hughes A few months ago I was having a meeting with a client and the subject of emotional marketing appeals came up. …
Read more
Picture this: a man in white board shorts enters the screen from the left, his body glistening in the sun. He spins in the sand, reaches down and grabs a handful, then rubs it on his head. He exits the black and white frame to the right as the camera zooms in on the foam…
Read more
If you’re the clever sort, you probably noticed that we missed posting blogs last week. It wasn’t for lack of trying, last week was just a real doozy. Whatever could go wrong did, including, but not limited to the bloggo. I mean, sure, you could just throw any old thing up and call it a…
Read more
Recent Comments