Tag: thoughts from the cloud

Thoughts From the Cloud: 3 Strategies for Describing Your Business on LinkedIn

In The Cloud Copy started as a one man band, under a completely different name.  Back then, I was just “Kristi Waterworth, Writer.” That’s something that’s easy to explain to anybody who might ask you what you do: “I write stuff for money.”  But now that “Waterworth Writes” has matured into “In The Cloud Copy,”…
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Thoughts From The Cloud: 5 Clients to Keep, 5 Clients to Dump

As I sit here wondering how I’m on the fourth iteration of this week’s blog and eating all the Halloween candy that was probably supposed to be for Trick O’ Treaters, I have only just realized that this month has been a really busy one with a lot of really vital decisions having to be…
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Thoughts From The Cloud: Negotiating Severe Natural Disasters

When I chose the name “In The Cloud” for this company, I wanted it to evoke the power of the tornadoes in my native Ozarks, as well as the safety and convenience that The Cloud has brought to computing.  I mean, who doesn’t want their marketing efforts to make an impact, right?  Well, as it…
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Thoughts From The Cloud: It Doesn’t Take Perfection, Just a Decent Net

Just yesterday I found myself in a tiger trap.  There I was, going along just fine as you please and BAM! down in a hole.  I thought it was pretty odd, since there aren’t really a lot of tigers in north Texas, but you know how it is… No, this tiger trap was one that…
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Thoughts From The Cloud: Selling Hope

“Bring me all of your dreams, You dreamer, Bring me all your Heart melodies That I may wrap them In a blue cloud-cloth Away from the too-rough fingers Of the world.” ~ Langston Hughes A few months ago I was having a meeting with a client and the subject of emotional marketing appeals came up. …
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Thoughts From The Cloud: Marketing Should Be Simple and Powerful

Picture this: a man in white board shorts enters the screen from the left, his body glistening in the sun.  He spins in the sand, reaches down and grabs a handful, then rubs it on his head.  He exits the black and white frame to the right as the camera zooms in on the foam…
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Thoughts From The Cloud: Irregular Blog Posting and You

If you’re the clever sort, you probably noticed that we missed posting blogs last week.  It wasn’t for lack of trying, last week was just a real doozy.  Whatever could go wrong did, including, but not limited to the bloggo.  I mean, sure, you could just throw any old thing up and call it a…
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