Tag: selling hope

Do You Remember How to Sell Hope?

By now it’s common knowledge that Russian agents managed to manipulate the hearts and minds of Americans everywhere using social media and well-designed, properly placed messages.  They pushed and pushed and pushed on that fear button, eventually turning us against one another and busting an already fragmented country into a million pieces. Russia sold us…
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Thoughts From The Cloud: Selling Hope

“Bring me all of your dreams, You dreamer, Bring me all your Heart melodies That I may wrap them In a blue cloud-cloth Away from the too-rough fingers Of the world.” ~ Langston Hughes A few months ago I was having a meeting with a client and the subject of emotional marketing appeals came up. …
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