Category: Uncategorized

Thoughts From The Cloud: Barriers to Purchase

I won’t lie, this week has been sort of a huge mess, but it did give me a rare opportunity to really ponder the concept of barriers to purchase.  If you don’t know what I mean, this is a term that marketers and behavioral economists use in reference to just how hard it is for…
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Happy Independence Day, Everybody!

Since it’s a big holiday here in the States, we won’t be publishing a regular blog today.  However, we did want to stop in and make sure that everybody has a safe and amazing holiday, so we came up with a few tips to help make the 4th great.  Please note, we’re not going to…
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Changing Marketing Trends for the 21st Century

The last decade or so have been some of the most transformative, and frankly, confusing and bizarre, years for marketers and their clients alike.  If you’re reading this blog, you’re probably still reeling from them, just like we are.  Should you ditch your print efforts and pour all your ad spend into digital?  Should you…
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