Category: Uncategorized

Granular, Drill Down, 40,000-Foot View and Hacking, Or Words I Am Sick of Hearing

I may get rode off of LinkedIn on a rail for saying this, but I despise the phrase “forty-thousand-foot view.”  I bristle when someone asks me to “drill down” or to get more “granular.” But the word that is truly nails on a chalkboard for me is “hacking.”   Not blackhats and whitehats all getting…
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Have You Thanked Your Editor Today?

I was talking to a friend in the biz just a few minutes ago about some of the experiences he had working as an editor at a very renowned financial website that you would definitely know the name of. Anyway, he was telling me that he’d just had a really interesting conversation with an aspiring…
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Not All Heroes Wear Spandex Underpants

This weekend, I spent some time doing something I very rarely do: I sat at my sewing machine and I made a thing. It’s a very stupid thing, but I saw the fabric on Amazon and it struck me funny. Not funny “ha ha,” more like “I really don’t need that, so why is my…
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Thoughts From The Cloud: Barriers to Purchase

I won’t lie, this week has been sort of a huge mess, but it did give me a rare opportunity to really ponder the concept of barriers to purchase.  If you don’t know what I mean, this is a term that marketers and behavioral economists use in reference to just how hard it is for…
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Happy Independence Day, Everybody!

Since it’s a big holiday here in the States, we won’t be publishing a regular blog today.  However, we did want to stop in and make sure that everybody has a safe and amazing holiday, so we came up with a few tips to help make the 4th great.  Please note, we’re not going to…
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Changing Marketing Trends for the 21st Century

The last decade or so have been some of the most transformative, and frankly, confusing and bizarre, years for marketers and their clients alike.  If you’re reading this blog, you’re probably still reeling from them, just like we are.  Should you ditch your print efforts and pour all your ad spend into digital?  Should you…
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