Category: Thoughts From The Cloud

Thoughts From The Cloud: 5 Keys to Writing Good Copy

There are still plenty of people out there who believe, however naively, that good writing comes from some sort of Word Fairy who sprinkles fairy dust on people as they sleep, thus inciting inspiration and creativity. The truth, I’m sorry to say, is far from this.  Good copy comes from good copywriters. Good copywriters come…
Read more

Thoughts From the Cloud: 3 Strategies for Describing Your Business on LinkedIn

In The Cloud Copy started as a one man band, under a completely different name.  Back then, I was just “Kristi Waterworth, Writer.” That’s something that’s easy to explain to anybody who might ask you what you do: “I write stuff for money.”  But now that “Waterworth Writes” has matured into “In The Cloud Copy,”…
Read more

Thoughts From The Cloud: 5 Clients to Keep, 5 Clients to Dump

As I sit here wondering how I’m on the fourth iteration of this week’s blog and eating all the Halloween candy that was probably supposed to be for Trick O’ Treaters, I have only just realized that this month has been a really busy one with a lot of really vital decisions having to be…
Read more

Thoughts From The Cloud: Get Off That Marketing Hamster Wheel

I’m noticing a really terrible trend among SMBs these days.  You’re not going to admit it if you’re having this problem, so I shouldn’t even ask, but hey, it couldn’t hurt anything. Are You on a Marketing Hamster Wheel? Are you running your bejeesus off just to get nowhere?  Do you run and run and…
Read more

Thoughts From The Cloud: Negotiating Severe Natural Disasters

When I chose the name “In The Cloud” for this company, I wanted it to evoke the power of the tornadoes in my native Ozarks, as well as the safety and convenience that The Cloud has brought to computing.  I mean, who doesn’t want their marketing efforts to make an impact, right?  Well, as it…
Read more

Thoughts From The Cloud: It Doesn’t Take Perfection, Just a Decent Net

Just yesterday I found myself in a tiger trap.  There I was, going along just fine as you please and BAM! down in a hole.  I thought it was pretty odd, since there aren’t really a lot of tigers in north Texas, but you know how it is… No, this tiger trap was one that…
Read more

Thoughts From The Cloud: Selling Hope

“Bring me all of your dreams, You dreamer, Bring me all your Heart melodies That I may wrap them In a blue cloud-cloth Away from the too-rough fingers Of the world.” ~ Langston Hughes A few months ago I was having a meeting with a client and the subject of emotional marketing appeals came up. …
Read more

Thoughts From The Cloud: Marketing Should Be Simple and Powerful

Picture this: a man in white board shorts enters the screen from the left, his body glistening in the sun.  He spins in the sand, reaches down and grabs a handful, then rubs it on his head.  He exits the black and white frame to the right as the camera zooms in on the foam…
Read more

Thoughts From The Cloud: Who’s Your Website For?

A friend and I were looking at a website that I was bidding the other day when she asked me, “Who is this website for?”  because it appeared to her to be the most generic site in the world.  After we finished making notes, that question was still rattling around in my brain.  I got…
Read more

Thoughts From The Cloud: Barriers to Purchase

I won’t lie, this week has been sort of a huge mess, but it did give me a rare opportunity to really ponder the concept of barriers to purchase.  If you don’t know what I mean, this is a term that marketers and behavioral economists use in reference to just how hard it is for…
Read more