Category: Thoughts From The Cloud

Three Lessons from My Week Away from LI

You may have noticed I reran content last week (*gasp*) so you’d not be lonely.  That was because a handful of really stupid things happened and I needed to deal with the dumpster fires first.  Fortunately, there were some lessons I can share with you from this whole shebangabang, so maybe you can not make…
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We Read Everything YOU Send Us

It’s funny, I wrote a blog last week for Tuesday publication that was about how one of my very favorite people told me she read everything I sent her, and it started a discussion here at the office. See, we also read everything you send us. Especially if you’re a coaching client. Yes, we do…
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Best Client Feedback Ever: “I Read Everything You Send Me”

This is kind of personal and might even fall over the edge into being a bit sappy, so you’ve been warned.  No complainers. A longtime client who’s really just a friend who pays me now said something to me a couple of months ago that I can’t shake.  And, I mean, it’s a positive, so…
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We Speak Collaboration

Spoiler Alert: I’ve been working on a commercial that talks all about the language of collaboration and how that plays into what we do at In The Cloud Copy. Or at least what we try to do. We could be better at it. We learned that a week or so ago when one of our…
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Your 9-Step Guide to Taking Compliments About Your Work

It’s a funny thing, working for a living… some people get up in the morning, go to a job they couldn’t really care about even if everything were perfect, take their paychecks and wander off.  Others roll out of bed, disheveled and coming undone because they were up late chipping away at a project they’ve…
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Your Audience Is Out There: Be Bold

I’ve noticed there are a whole bunch of unsolicited opinions in the world, especially when it comes to marketing. The people you’re marketing to will let you know what they think, other business owners will chime in, even your neighbor’s babysitter has something to say. And you know, at first it’s kind of intimidating to…
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How Do You Know It’s Time for Business Services Help?

This was originally titled “Eventually, You Knew I Was Going to Get to the Sales Pitch.”  I didn’t figure that would make as much sense to people cruising their feeds, but now that I think about it, maybe I should have stuck with my gut. Anyway.   We moved to Fort Worth, Texas, in 2017…
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What Do You Do When the Words Won’t Come?

There are nights so long that I wonder if I can reach out and touch the infinite, and there are days that linger until the things that once tethered them to the earth are nothing but ash and bone.  None of this can even begin to compete with the excruciatingly long time between each beat…
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Lessons from Murney Associates: Building a Company Culture That Lingers

I was very lucky to have been scooped up into the real estate business when I was just barely old enough to be licensed.  The money was good, even though I didn’t know how to hold on to it, the hours were flexible so I could go to school part-time, and I was literally surrounded…
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Thoughts From The Cloud: 7 Ways to Get More Out of Your Copywriting Relationship

Here In The Cloud, we work with a lot of different clients who each have very different needs. One small business might want to look over the first few blogs, but have us basically run the show so they can get on with whatever it is they do. Another is very concerned about quality and…
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