Category: print marketing

Who Said Print is Dead? Amazon Brings Back the Holiday Wish Book

The Sears Wish Book debuted in 1933.  It was a small catalog, but it kicked off something really big.  Since Sears was already the most popular name in ordering anything you could imagine, from a whole house to all the furniture and dishes you’d need to go inside of it, breaking out a specific issue…
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Appealing to Your Target Market

It’s a funny thing, this advertising business.  There are plenty of people who will equate what we do to door-to-door vacuum salesmen who push past the homeowner as their first act in a three act hard sell.  The truth, though, is a lot less interesting.  What we do is mix technology, psychology and thorough product…
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What Happens During a Marketing Consultation?

Some of you may be here because you heard I give out free advice.  That’s absolutely, positively the truth.  I think that it’s important for you to know what’s going on with your marketing, whether you want to keep it in house or you’d prefer my team took over the job.  Either way, it’s better…
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What is Branding and How Can It Help My Business?

Just like in any trade, marketing has a lot of its own special language that, I suspect, was originally invented to keep eavesdroppers from eavesdropping.  Or maybe it was developed for clarity.  Who can tell? Anyway, this blog is about branding, a buzzword that I honestly am really tired of hearing.  When you use the…
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Changing Marketing Trends for the 21st Century

The last decade or so have been some of the most transformative, and frankly, confusing and bizarre, years for marketers and their clients alike.  If you’re reading this blog, you’re probably still reeling from them, just like we are.  Should you ditch your print efforts and pour all your ad spend into digital?  Should you…
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