Category: marketing trends

We Read Everything YOU Send Us

It’s funny, I wrote a blog last week for Tuesday publication that was about how one of my very favorite people told me she read everything I sent her, and it started a discussion here at the office. See, we also read everything you send us. Especially if you’re a coaching client. Yes, we do…
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Best Client Feedback Ever: “I Read Everything You Send Me”

This is kind of personal and might even fall over the edge into being a bit sappy, so you’ve been warned.  No complainers. A longtime client who’s really just a friend who pays me now said something to me a couple of months ago that I can’t shake.  And, I mean, it’s a positive, so…
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Signs It’s Time to Find Someone New

I’ve been working directly with clients since I left my newspaper job (it kinda left everybody in the newsroom, really) and my dairy farm at the end of 2011. More on the goats some other time. But one of the early lessons I had to learn when working with clients was, in the immortal words…
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Copywriters Do Lots of Stuff!

As it turns out, there are still plenty of people out there who aren’t completely sure what commercial writers can do for their businesses. I’ll let you in on a little secret: we do lots of stuff.  Most of it goes by without remark, sneaking its way into the subconscious of your audience, until a…
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That Dastardly About Page: How to Talk About Yourself

I don’t know about you, but one of the most difficult things I have to do in life is talking about myself and my business. My business is essentially an extension of me, so in my mind, they’re two interchangeable concepts. That being said, when I update In The Cloud Copy’s site, Waterworth Writes’ site…
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What Is Custom Content and What Does It Cost?

I’ve been getting a lot of questions about pricing sheets since I’ve been on LinkedIn.  When I try to explain that In The Cloud Copy produces custom content, the silence from the other end is deafening.  I think maybe this is because people are so used to dealing with content mills that they don’t really…
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These 5 Words Will Change Your Marketing Forever

Spoiler alert:  they’re “What’s in it for me?” And by “me,” I mean your leads and current customers.  I do not mean you, Scrooge McDuck. At the very soul of every successful marketing campaign are these five darling words.  What’s in it for me? Maybe that’s an easier way to remove the ring in the…
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Lessons from Murney Associates: Building a Company Culture That Lingers

I was very lucky to have been scooped up into the real estate business when I was just barely old enough to be licensed.  The money was good, even though I didn’t know how to hold on to it, the hours were flexible so I could go to school part-time, and I was literally surrounded…
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Do You Remember How to Sell Hope?

By now it’s common knowledge that Russian agents managed to manipulate the hearts and minds of Americans everywhere using social media and well-designed, properly placed messages.  They pushed and pushed and pushed on that fear button, eventually turning us against one another and busting an already fragmented country into a million pieces. Russia sold us…
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Thoughts From The Cloud: 7 Ways to Get More Out of Your Copywriting Relationship

Here In The Cloud, we work with a lot of different clients who each have very different needs. One small business might want to look over the first few blogs, but have us basically run the show so they can get on with whatever it is they do. Another is very concerned about quality and…
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