Category: marketing trends

How to Work With a Copywriter

When people think about professional writing, they almost always go straight to novels.  After all, writers write books, right? Some do, but by and large, writers make a living with words that power advertising, web sites, magazine articles and other innocuous items that no one really notices.  Since most writers prefer the privacy of their…
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Thoughts From The Cloud: It Doesn’t Take Perfection, Just a Decent Net

Just yesterday I found myself in a tiger trap.  There I was, going along just fine as you please and BAM! down in a hole.  I thought it was pretty odd, since there aren’t really a lot of tigers in north Texas, but you know how it is… No, this tiger trap was one that…
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Making Marketing a Priority

There comes a time in every business’ life that the owner or principal has to start making hard choices.  Do you do the bookkeeping or go out and sell another six refrigerators today?  They both have to be done, but you only have so much time to work with.  You haven’t totally given up sleeping…
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Thoughts From The Cloud: Selling Hope

“Bring me all of your dreams, You dreamer, Bring me all your Heart melodies That I may wrap them In a blue cloud-cloth Away from the too-rough fingers Of the world.” ~ Langston Hughes A few months ago I was having a meeting with a client and the subject of emotional marketing appeals came up. …
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5 Tips for the Best Content Creation of Your Career

So much of digital marketing revolves around content creation, which often leaves people asking just how they can do it better.  With almost a decade of experience creating web content, In The Cloud (powered by Waterworth Writes) has the answers you and your contemporaries are looking for.  Hold on to your hats, this is gonna…
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Thoughts From The Cloud: Marketing Should Be Simple and Powerful

Picture this: a man in white board shorts enters the screen from the left, his body glistening in the sun.  He spins in the sand, reaches down and grabs a handful, then rubs it on his head.  He exits the black and white frame to the right as the camera zooms in on the foam…
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These 5 Words Will Change Your Marketing Forever

Spoiler alert:  they’re “What’s In It For Me?” And by “me,” I mean your leads and current customers.  I do not mean you, Scrooge McDuck. At the very soul of every successful marketing campaign are these five darling words.  What’s in it for me?  Maybe that’s an easier way to remove the ring in the…
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Who Said Print is Dead? Amazon Brings Back the Holiday Wish Book

The Sears Wish Book debuted in 1933.  It was a small catalog, but it kicked off something really big.  Since Sears was already the most popular name in ordering anything you could imagine, from a whole house to all the furniture and dishes you’d need to go inside of it, breaking out a specific issue…
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Thoughts From The Cloud: Irregular Blog Posting and You

If you’re the clever sort, you probably noticed that we missed posting blogs last week.  It wasn’t for lack of trying, last week was just a real doozy.  Whatever could go wrong did, including, but not limited to the bloggo.  I mean, sure, you could just throw any old thing up and call it a…
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5 Quick and Dirty Tips for Better Email Newsletters

If you’ve been to the main site, InTheCloudCopy.com, you’ve probably noticed that we give you the option to sign up for our newsletter.  There’s a reason–newsletters sell products and keep your brand top of mind.  Look, we don’t like it anymore than you do–it’s a lot of extra work for us–but we do very much…
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