Category: digital marketing

A Push from Our Resident Spirit

Do you see that? Up in the sky? It’s my freak flag and it’s flying high, my friends.   For those of you new to the party, toward the beginning of this journey, I wrote this post. It directed my readers, based on months of research and observation, to let loose in order to set…
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Better Marketing for Invisible Industries

The sudden awkward silence was so thick that I could barely see the teenager running the till at her father’s restaurant. Gurdev and his family owned the only Indian restaurant in my last place of residence, so it would follow that I’d be in there frequently to have a curry.  Eventually, all restaurant owners (and…
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OMG! Stop Trying to Sneaky Sell Me!

I literally just got off the phone with someone who emailed me under the pretense that they needed help teaching an AI how to write copy.  Now, I am not of the opinion that AIs can do this sort of job — not yet, anyway — but I am always one to help out when…
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“Don’t Let the Perfect Be the Enemy of the Good”

I’ve been working with a client who is offering consulting services to others in her field.  She said something to me during a discussion over materials that we’ve revised repeatedly, and it’s really stuck with me. Don’t let the perfect be the enemy of the good.   This is probably on a mug somewhere, but…
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When a Keyboard Falls Silent

There’s nothing as irritating and uplifting as the click click click of a keyboard on fire.  It’s irritating as a writer because you just can’t type fast enough to keep the words flowing, but you know, the uplifting part is that you’re doing the thing.  You’ve not gotten yourself all plugged up and distracted over…
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Three Lessons from My Week Away from LI

You may have noticed I reran content last week (*gasp*) so you’d not be lonely.  That was because a handful of really stupid things happened and I needed to deal with the dumpster fires first.  Fortunately, there were some lessons I can share with you from this whole shebangabang, so maybe you can not make…
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We Read Everything YOU Send Us

It’s funny, I wrote a blog last week for Tuesday publication that was about how one of my very favorite people told me she read everything I sent her, and it started a discussion here at the office. See, we also read everything you send us. Especially if you’re a coaching client. Yes, we do…
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We Speak Collaboration

Spoiler Alert: I’ve been working on a commercial that talks all about the language of collaboration and how that plays into what we do at In The Cloud Copy. Or at least what we try to do. We could be better at it. We learned that a week or so ago when one of our…
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Signs It’s Time to Find Someone New

I’ve been working directly with clients since I left my newspaper job (it kinda left everybody in the newsroom, really) and my dairy farm at the end of 2011. More on the goats some other time. But one of the early lessons I had to learn when working with clients was, in the immortal words…
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Copywriters Do Lots of Stuff!

As it turns out, there are still plenty of people out there who aren’t completely sure what commercial writers can do for their businesses. I’ll let you in on a little secret: we do lots of stuff.  Most of it goes by without remark, sneaking its way into the subconscious of your audience, until a…
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