Blog

Business Is Business

There are some days that will remain forever burned into the soul, like a giant purple scar in the shape of a calendar.  For Team In The Cloud Copy, that day was April 30, 2019. It was the day we learned that one of our own, Victoria Bailey, passed on.  She had a stroke in…
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Not All Heroes Wear Spandex Underpants

This weekend, I spent some time doing something I very rarely do: I sat at my sewing machine and I made a thing. It’s a very stupid thing, but I saw the fabric on Amazon and it struck me funny. Not funny “ha ha,” more like “I really don’t need that, so why is my…
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When a Keyboard Falls Silent

There’s nothing as irritating and uplifting as the click click click of a keyboard on fire.  It’s irritating as a writer because you just can’t type fast enough to keep the words flowing, but you know, the uplifting part is that you’re doing the thing.  You’ve not gotten yourself all plugged up and distracted over…
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Three Lessons from My Week Away from LI

You may have noticed I reran content last week (*gasp*) so you’d not be lonely.  That was because a handful of really stupid things happened and I needed to deal with the dumpster fires first.  Fortunately, there were some lessons I can share with you from this whole shebangabang, so maybe you can not make…
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We Read Everything YOU Send Us

It’s funny, I wrote a blog last week for Tuesday publication that was about how one of my very favorite people told me she read everything I sent her, and it started a discussion here at the office. See, we also read everything you send us. Especially if you’re a coaching client. Yes, we do…
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Best Client Feedback Ever: “I Read Everything You Send Me”

This is kind of personal and might even fall over the edge into being a bit sappy, so you’ve been warned.  No complainers. A longtime client who’s really just a friend who pays me now said something to me a couple of months ago that I can’t shake.  And, I mean, it’s a positive, so…
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We Speak Collaboration

Spoiler Alert: I’ve been working on a commercial that talks all about the language of collaboration and how that plays into what we do at In The Cloud Copy. Or at least what we try to do. We could be better at it. We learned that a week or so ago when one of our…
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Signs It’s Time to Find Someone New

I’ve been working directly with clients since I left my newspaper job (it kinda left everybody in the newsroom, really) and my dairy farm at the end of 2011. More on the goats some other time. But one of the early lessons I had to learn when working with clients was, in the immortal words…
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Copywriters Do Lots of Stuff!

As it turns out, there are still plenty of people out there who aren’t completely sure what commercial writers can do for their businesses. I’ll let you in on a little secret: we do lots of stuff.  Most of it goes by without remark, sneaking its way into the subconscious of your audience, until a…
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That Dastardly About Page: How to Talk About Yourself

I don’t know about you, but one of the most difficult things I have to do in life is talking about myself and my business. My business is essentially an extension of me, so in my mind, they’re two interchangeable concepts. That being said, when I update In The Cloud Copy’s site, Waterworth Writes’ site…
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