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Thoughts From The Cloud: Marketing Should Be Simple and Powerful

Picture this: a man in white board shorts enters the screen from the left, his body glistening in the sun.  He spins in the sand, reaches down and grabs a handful, then rubs it on his head.  He exits the black and white frame to the right as the camera zooms in on the foam…
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These 5 Words Will Change Your Marketing Forever

Spoiler alert:  they’re “What’s In It For Me?” And by “me,” I mean your leads and current customers.  I do not mean you, Scrooge McDuck. At the very soul of every successful marketing campaign are these five darling words.  What’s in it for me?  Maybe that’s an easier way to remove the ring in the…
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Thoughts From The Cloud: Who’s Your Website For?

A friend and I were looking at a website that I was bidding the other day when she asked me, “Who is this website for?”  because it appeared to her to be the most generic site in the world.  After we finished making notes, that question was still rattling around in my brain.  I got…
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Who Said Print is Dead? Amazon Brings Back the Holiday Wish Book

The Sears Wish Book debuted in 1933.  It was a small catalog, but it kicked off something really big.  Since Sears was already the most popular name in ordering anything you could imagine, from a whole house to all the furniture and dishes you’d need to go inside of it, breaking out a specific issue…
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Thoughts From The Cloud: Barriers to Purchase

I won’t lie, this week has been sort of a huge mess, but it did give me a rare opportunity to really ponder the concept of barriers to purchase.  If you don’t know what I mean, this is a term that marketers and behavioral economists use in reference to just how hard it is for…
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Thoughts From The Cloud: Irregular Blog Posting and You

If you’re the clever sort, you probably noticed that we missed posting blogs last week.  It wasn’t for lack of trying, last week was just a real doozy.  Whatever could go wrong did, including, but not limited to the bloggo.  I mean, sure, you could just throw any old thing up and call it a…
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Happy Independence Day, Everybody!

Since it’s a big holiday here in the States, we won’t be publishing a regular blog today.  However, we did want to stop in and make sure that everybody has a safe and amazing holiday, so we came up with a few tips to help make the 4th great.  Please note, we’re not going to…
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Thoughts From The Cloud: Content Curation and Modern Day Politics

Last week I decided that I was going to start writing a weekly column to go along with the regular blog content we publish. I did this for a couple of reasons: first, I clearly don’t have enough to do, so I’ve given myself another job and secondly, it adds to our collection of content…
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5 Quick and Dirty Tips for Better Email Newsletters

If you’ve been to the main site, InTheCloudCopy.com, you’ve probably noticed that we give you the option to sign up for our newsletter.  There’s a reason–newsletters sell products and keep your brand top of mind.  Look, we don’t like it anymore than you do–it’s a lot of extra work for us–but we do very much…
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Thoughts From The Cloud: Just Sitting Around In the Virtual Office

Some of you may have already figured out In The Cloud’s biggest secret. We’re not real. Put another way, we’re a virtual office.  Many of the writers, editors and designers we work with are spread across the country. Our home office, where all the good stuff happens to be stored, is in the DFW area,…
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