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Do You Remember How to Sell Hope?

By now it’s common knowledge that Russian agents managed to manipulate the hearts and minds of Americans everywhere using social media and well-designed, properly placed messages.  They pushed and pushed and pushed on that fear button, eventually turning us against one another and busting an already fragmented country into a million pieces. Russia sold us…
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Thoughts From The Cloud: 7 Ways to Get More Out of Your Copywriting Relationship

Here In The Cloud, we work with a lot of different clients who each have very different needs. One small business might want to look over the first few blogs, but have us basically run the show so they can get on with whatever it is they do. Another is very concerned about quality and…
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Thoughts From The Cloud: 5 Keys to Writing Good Copy

There are still plenty of people out there who believe, however naively, that good writing comes from some sort of Word Fairy who sprinkles fairy dust on people as they sleep, thus inciting inspiration and creativity. The truth, I’m sorry to say, is far from this.  Good copy comes from good copywriters. Good copywriters come…
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Thoughts From the Cloud: 3 Strategies for Describing Your Business on LinkedIn

In The Cloud Copy started as a one man band, under a completely different name.  Back then, I was just “Kristi Waterworth, Writer.” That’s something that’s easy to explain to anybody who might ask you what you do: “I write stuff for money.”  But now that “Waterworth Writes” has matured into “In The Cloud Copy,”…
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How to Work With a Copywriter

When people think about professional writing, they almost always go straight to novels.  After all, writers write books, right? Some do, but by and large, writers make a living with words that power advertising, web sites, magazine articles and other innocuous items that no one really notices.  Since most writers prefer the privacy of their…
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Thoughts From The Cloud: 5 Clients to Keep, 5 Clients to Dump

As I sit here wondering how I’m on the fourth iteration of this week’s blog and eating all the Halloween candy that was probably supposed to be for Trick O’ Treaters, I have only just realized that this month has been a really busy one with a lot of really vital decisions having to be…
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Thoughts From The Cloud: Get Off That Marketing Hamster Wheel

I’m noticing a really terrible trend among SMBs these days.  You’re not going to admit it if you’re having this problem, so I shouldn’t even ask, but hey, it couldn’t hurt anything. Are You on a Marketing Hamster Wheel? Are you running your bejeesus off just to get nowhere?  Do you run and run and…
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Thoughts From The Cloud: Negotiating Severe Natural Disasters

When I chose the name “In The Cloud” for this company, I wanted it to evoke the power of the tornadoes in my native Ozarks, as well as the safety and convenience that The Cloud has brought to computing.  I mean, who doesn’t want their marketing efforts to make an impact, right?  Well, as it…
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Thoughts From The Cloud: It Doesn’t Take Perfection, Just a Decent Net

Just yesterday I found myself in a tiger trap.  There I was, going along just fine as you please and BAM! down in a hole.  I thought it was pretty odd, since there aren’t really a lot of tigers in north Texas, but you know how it is… No, this tiger trap was one that…
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Making Marketing a Priority

There comes a time in every business’ life that the owner or principal has to start making hard choices.  Do you do the bookkeeping or go out and sell another six refrigerators today?  They both have to be done, but you only have so much time to work with.  You haven’t totally given up sleeping…
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