Blog

5 Things You Need to Know About Content Marketing

No matter if you’re just getting started on the great digital plain or you’ve been here a while, but are still kind of scratching your head in wonder, you’ve probably already been told that you need content marketing.  You need it.  Without it, your site/business/life will shrivel up and die like so many tender wildflowers…
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5 Reasons It Pays to Choose Marketers That Know Your Industry

Many of the tips and tricks that come up in this blog are for you, should you choose to do your own marketing.  There’s no hidden agenda here, it’s all about making you the best marketer you can be until you no longer have the time or energy to keep on going.  There are plenty…
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Appealing to Your Target Market

It’s a funny thing, this advertising business.  There are plenty of people who will equate what we do to door-to-door vacuum salesmen who push past the homeowner as their first act in a three act hard sell.  The truth, though, is a lot less interesting.  What we do is mix technology, psychology and thorough product…
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5 Ways to Build Credibility with Your Digital Marketing

There are a lot of reasons that you might be looking into the Exciting World of Digital Marketing ™, but one of the most important is to build your credibility.  You see, if you’re not online in some form these days, you basically don’t exist to the most populous generation since the Boomers.  Say what…
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What Happens During a Marketing Consultation?

Some of you may be here because you heard I give out free advice.  That’s absolutely, positively the truth.  I think that it’s important for you to know what’s going on with your marketing, whether you want to keep it in house or you’d prefer my team took over the job.  Either way, it’s better…
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9 Things You Could be Doing Instead of Your Own Marketing

Your days are packed full, from the moment you get out of bed until you finally get to go back to that same chamber of slumber.  You’re returning phone calls, ordering supplies, performing work for customers, not to mention handling your own bookkeeping and marketing.  It’s stressful and it’s just getting worse.  Last night you…
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Online Local Marketing on a Shoestring Budget

Reading about online marketing when you’re still trying to jump in somewhere can make it seem like you not only need a huge budget, but a massive team of players in order to achieve professional-quality results.  In reality, you can have some type of online marketing going without dumping all your advertising money into the…
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What is Branding and How Can It Help My Business?

Just like in any trade, marketing has a lot of its own special language that, I suspect, was originally invented to keep eavesdroppers from eavesdropping.  Or maybe it was developed for clarity.  Who can tell? Anyway, this blog is about branding, a buzzword that I honestly am really tired of hearing.  When you use the…
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Changing Marketing Trends for the 21st Century

The last decade or so have been some of the most transformative, and frankly, confusing and bizarre, years for marketers and their clients alike.  If you’re reading this blog, you’re probably still reeling from them, just like we are.  Should you ditch your print efforts and pour all your ad spend into digital?  Should you…
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Is it Too Late for My Company to Get Started with Digital Marketing?

It’s been 10 years since the iPhone first hit the market and changed the way we consumed information forever. Large businesses were quick to hop on the digital bandwagon, positioning themselves with banner ads, slick websites and, in time, all-encompassing social media marketing. Small-to-medium sized companies are at a major disadvantage in this arena. Not…
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