Blog

Thoughts From The Cloud: Get Off That Marketing Hamster Wheel

I’m noticing a really terrible trend among SMBs these days.  You’re not going to admit it if you’re having this problem, so I shouldn’t even ask, but hey, it couldn’t hurt anything. Are You on a Marketing Hamster Wheel? Are you running your bejeesus off just to get nowhere?  Do you run and run and…
Read more

Thoughts From The Cloud: Negotiating Severe Natural Disasters

When I chose the name “In The Cloud” for this company, I wanted it to evoke the power of the tornadoes in my native Ozarks, as well as the safety and convenience that The Cloud has brought to computing.  I mean, who doesn’t want their marketing efforts to make an impact, right?  Well, as it…
Read more

Thoughts From The Cloud: It Doesn’t Take Perfection, Just a Decent Net

Just yesterday I found myself in a tiger trap.  There I was, going along just fine as you please and BAM! down in a hole.  I thought it was pretty odd, since there aren’t really a lot of tigers in north Texas, but you know how it is… No, this tiger trap was one that…
Read more

Making Marketing a Priority

There comes a time in every business’ life that the owner or principal has to start making hard choices.  Do you do the bookkeeping or go out and sell another six refrigerators today?  They both have to be done, but you only have so much time to work with.  You haven’t totally given up sleeping…
Read more

Thoughts From The Cloud: Selling Hope

“Bring me all of your dreams, You dreamer, Bring me all your Heart melodies That I may wrap them In a blue cloud-cloth Away from the too-rough fingers Of the world.” ~ Langston Hughes A few months ago I was having a meeting with a client and the subject of emotional marketing appeals came up. …
Read more

5 Tips for the Best Content Creation of Your Career

So much of digital marketing revolves around content creation, which often leaves people asking just how they can do it better.  With almost a decade of experience creating web content, In The Cloud (powered by Waterworth Writes) has the answers you and your contemporaries are looking for.  Hold on to your hats, this is gonna…
Read more

Thoughts From The Cloud: Marketing Should Be Simple and Powerful

Picture this: a man in white board shorts enters the screen from the left, his body glistening in the sun.  He spins in the sand, reaches down and grabs a handful, then rubs it on his head.  He exits the black and white frame to the right as the camera zooms in on the foam…
Read more

These 5 Words Will Change Your Marketing Forever

Spoiler alert:  they’re “What’s In It For Me?” And by “me,” I mean your leads and current customers.  I do not mean you, Scrooge McDuck. At the very soul of every successful marketing campaign are these five darling words.  What’s in it for me?  Maybe that’s an easier way to remove the ring in the…
Read more

Thoughts From The Cloud: Who’s Your Website For?

A friend and I were looking at a website that I was bidding the other day when she asked me, “Who is this website for?”  because it appeared to her to be the most generic site in the world.  After we finished making notes, that question was still rattling around in my brain.  I got…
Read more

Who Said Print is Dead? Amazon Brings Back the Holiday Wish Book

The Sears Wish Book debuted in 1933.  It was a small catalog, but it kicked off something really big.  Since Sears was already the most popular name in ordering anything you could imagine, from a whole house to all the furniture and dishes you’d need to go inside of it, breaking out a specific issue…
Read more