Month: March 2019

Copywriters Do Lots of Stuff!

As it turns out, there are still plenty of people out there who aren’t completely sure what commercial writers can do for their businesses. I’ll let you in on a little secret: we do lots of stuff.  Most of it goes by without remark, sneaking its way into the subconscious of your audience, until a…
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That Dastardly About Page: How to Talk About Yourself

I don’t know about you, but one of the most difficult things I have to do in life is talking about myself and my business. My business is essentially an extension of me, so in my mind, they’re two interchangeable concepts. That being said, when I update In The Cloud Copy’s site, Waterworth Writes’ site…
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What Is Custom Content and What Does It Cost?

I’ve been getting a lot of questions about pricing sheets since I’ve been on LinkedIn.  When I try to explain that In The Cloud Copy produces custom content, the silence from the other end is deafening.  I think maybe this is because people are so used to dealing with content mills that they don’t really…
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Your 9-Step Guide to Taking Compliments About Your Work

It’s a funny thing, working for a living… some people get up in the morning, go to a job they couldn’t really care about even if everything were perfect, take their paychecks and wander off.  Others roll out of bed, disheveled and coming undone because they were up late chipping away at a project they’ve…
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Your Audience Is Out There: Be Bold

I’ve noticed there are a whole bunch of unsolicited opinions in the world, especially when it comes to marketing. The people you’re marketing to will let you know what they think, other business owners will chime in, even your neighbor’s babysitter has something to say. And you know, at first it’s kind of intimidating to…
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How Do You Know It’s Time for Business Services Help?

This was originally titled “Eventually, You Knew I Was Going to Get to the Sales Pitch.”  I didn’t figure that would make as much sense to people cruising their feeds, but now that I think about it, maybe I should have stuck with my gut. Anyway.   We moved to Fort Worth, Texas, in 2017…
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Where Does Genuine Writing Come From? (aka Sometimes I Think I’m Hilarious and So Can You!)

If you noticed Tuesday’s post came with a little something extra, well, you weren’t the only one.  In fact, I still can’t feel anything below my knees because of the hard kicking I got from my editorial team.  But you know what? Sometimes it’s worth it because there are a few shining moments when I…
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What Do You Do When the Words Won’t Come?

There are nights so long that I wonder if I can reach out and touch the infinite, and there are days that linger until the things that once tethered them to the earth are nothing but ash and bone.  None of this can even begin to compete with the excruciatingly long time between each beat…
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