Month: February 2019

What’s a Creative Brief?

Part of my goal with moving my blogging here to LinkedIn is to ensure that the people who need information I can provide the most are able to get it.  That way, you can decide for yourself if you want to hire a copywriting company to help with those writing jobs, if you want to…
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Do You Remember How to Sell Hope?

By now it’s common knowledge that Russian agents managed to manipulate the hearts and minds of Americans everywhere using social media and well-designed, properly placed messages.  They pushed and pushed and pushed on that fear button, eventually turning us against one another and busting an already fragmented country into a million pieces. Russia sold us…
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