Month: February 2019

These 5 Words Will Change Your Marketing Forever

Spoiler alert:  they’re “What’s in it for me?” And by “me,” I mean your leads and current customers.  I do not mean you, Scrooge McDuck. At the very soul of every successful marketing campaign are these five darling words.  What’s in it for me? Maybe that’s an easier way to remove the ring in the…
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Lessons from Murney Associates: Building a Company Culture That Lingers

I was very lucky to have been scooped up into the real estate business when I was just barely old enough to be licensed.  The money was good, even though I didn’t know how to hold on to it, the hours were flexible so I could go to school part-time, and I was literally surrounded…
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What’s a Creative Brief?

Part of my goal with moving my blogging here to LinkedIn is to ensure that the people who need information I can provide the most are able to get it.  That way, you can decide for yourself if you want to hire a copywriting company to help with those writing jobs, if you want to…
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Do You Remember How to Sell Hope?

By now it’s common knowledge that Russian agents managed to manipulate the hearts and minds of Americans everywhere using social media and well-designed, properly placed messages.  They pushed and pushed and pushed on that fear button, eventually turning us against one another and busting an already fragmented country into a million pieces. Russia sold us…
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