Month: December 2018

Thoughts From The Cloud: 7 Ways to Get More Out of Your Copywriting Relationship

Here In The Cloud, we work with a lot of different clients who each have very different needs. One small business might want to look over the first few blogs, but have us basically run the show so they can get on with whatever it is they do. Another is very concerned about quality and…
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Thoughts From The Cloud: 5 Keys to Writing Good Copy

There are still plenty of people out there who believe, however naively, that good writing comes from some sort of Word Fairy who sprinkles fairy dust on people as they sleep, thus inciting inspiration and creativity. The truth, I’m sorry to say, is far from this.  Good copy comes from good copywriters. Good copywriters come…
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