Month: August 2018

5 Tips for the Best Content Creation of Your Career

So much of digital marketing revolves around content creation, which often leaves people asking just how they can do it better.  With almost a decade of experience creating web content, In The Cloud (powered by Waterworth Writes) has the answers you and your contemporaries are looking for.  Hold on to your hats, this is gonna…
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Thoughts From The Cloud: Marketing Should Be Simple and Powerful

Picture this: a man in white board shorts enters the screen from the left, his body glistening in the sun.  He spins in the sand, reaches down and grabs a handful, then rubs it on his head.  He exits the black and white frame to the right as the camera zooms in on the foam…
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These 5 Words Will Change Your Marketing Forever

Spoiler alert:  they’re “What’s In It For Me?” And by “me,” I mean your leads and current customers.  I do not mean you, Scrooge McDuck. At the very soul of every successful marketing campaign are these five darling words.  What’s in it for me?  Maybe that’s an easier way to remove the ring in the…
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Thoughts From The Cloud: Who’s Your Website For?

A friend and I were looking at a website that I was bidding the other day when she asked me, “Who is this website for?”  because it appeared to her to be the most generic site in the world.  After we finished making notes, that question was still rattling around in my brain.  I got…
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Who Said Print is Dead? Amazon Brings Back the Holiday Wish Book

The Sears Wish Book debuted in 1933.  It was a small catalog, but it kicked off something really big.  Since Sears was already the most popular name in ordering anything you could imagine, from a whole house to all the furniture and dishes you’d need to go inside of it, breaking out a specific issue…
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