Month: June 2018

5 Quick and Dirty Tips for Better Email Newsletters

If you’ve been to the main site, InTheCloudCopy.com, you’ve probably noticed that we give you the option to sign up for our newsletter.  There’s a reason–newsletters sell products and keep your brand top of mind.  Look, we don’t like it anymore than you do–it’s a lot of extra work for us–but we do very much…
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Thoughts From The Cloud: Just Sitting Around In the Virtual Office

Some of you may have already figured out In The Cloud’s biggest secret. We’re not real. Put another way, we’re a virtual office.  Many of the writers, editors and designers we work with are spread across the country. Our home office, where all the good stuff happens to be stored, is in the DFW area,…
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What is Audience Segmentation?

Marketers talk a great deal about audience segmentation, but rarely explain how it works.  That may be because, in part, they don’t really understand it themselves, or because it’s such a knee-jerk reaction for them at this point in their career that they assume everyone has this notion down. But if you’re just now putting…
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5 Things You Need to Know About Content Marketing

No matter if you’re just getting started on the great digital plain or you’ve been here a while, but are still kind of scratching your head in wonder, you’ve probably already been told that you need content marketing.  You need it.  Without it, your site/business/life will shrivel up and die like so many tender wildflowers…
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5 Reasons It Pays to Choose Marketers That Know Your Industry

Many of the tips and tricks that come up in this blog are for you, should you choose to do your own marketing.  There’s no hidden agenda here, it’s all about making you the best marketer you can be until you no longer have the time or energy to keep on going.  There are plenty…
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Appealing to Your Target Market

It’s a funny thing, this advertising business.  There are plenty of people who will equate what we do to door-to-door vacuum salesmen who push past the homeowner as their first act in a three act hard sell.  The truth, though, is a lot less interesting.  What we do is mix technology, psychology and thorough product…
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5 Ways to Build Credibility with Your Digital Marketing

There are a lot of reasons that you might be looking into the Exciting World of Digital Marketing ™, but one of the most important is to build your credibility.  You see, if you’re not online in some form these days, you basically don’t exist to the most populous generation since the Boomers.  Say what…
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What Happens During a Marketing Consultation?

Some of you may be here because you heard I give out free advice.  That’s absolutely, positively the truth.  I think that it’s important for you to know what’s going on with your marketing, whether you want to keep it in house or you’d prefer my team took over the job.  Either way, it’s better…
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9 Things You Could be Doing Instead of Your Own Marketing

Your days are packed full, from the moment you get out of bed until you finally get to go back to that same chamber of slumber.  You’re returning phone calls, ordering supplies, performing work for customers, not to mention handling your own bookkeeping and marketing.  It’s stressful and it’s just getting worse.  Last night you…
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