Month: May 2018

Online Local Marketing on a Shoestring Budget

Reading about online marketing when you’re still trying to jump in somewhere can make it seem like you not only need a huge budget, but a massive team of players in order to achieve professional-quality results.  In reality, you can have some type of online marketing going without dumping all your advertising money into the…
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What is Branding and How Can It Help My Business?

Just like in any trade, marketing has a lot of its own special language that, I suspect, was originally invented to keep eavesdroppers from eavesdropping.  Or maybe it was developed for clarity.  Who can tell? Anyway, this blog is about branding, a buzzword that I honestly am really tired of hearing.  When you use the…
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Changing Marketing Trends for the 21st Century

The last decade or so have been some of the most transformative, and frankly, confusing and bizarre, years for marketers and their clients alike.  If you’re reading this blog, you’re probably still reeling from them, just like we are.  Should you ditch your print efforts and pour all your ad spend into digital?  Should you…
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Is it Too Late for My Company to Get Started with Digital Marketing?

It’s been 10 years since the iPhone first hit the market and changed the way we consumed information forever. Large businesses were quick to hop on the digital bandwagon, positioning themselves with banner ads, slick websites and, in time, all-encompassing social media marketing. Small-to-medium sized companies are at a major disadvantage in this arena. Not…
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Bridging the Digital Canyon: Your First Steps Into Online Marketing

Seventy-five percent of Americans go online at least once daily; twenty-five percent say they are online almost constantly.  Think about that for a moment.  As newspapers, magazines and other print information routes are drying up, more and more people are going online to find whatever it is that they’re looking for.  According to Pew Research,…
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