Passionate copy is a force of nature

Charge your words.  Charge your world.

Start With A Solid Foundation

Effective writing demands planning for the long term.  A solid foundation is the first step to content that blows the competition away.

Add a Spark of Insight

Success is all about putting the right content in front of the right audience at the right time.  It’s easier than ever with digital insights.

Don’t Forget the Details!

Anyone can write lukewarm content that’s forgotten immediately.  Details that help your company stand out make the difference.

Better Content is in the Forecast

One of Google’s most vital ranking factors is the quality of the writing on your website.  Sure, you can get a bargain from inexperieced or non-native English writers, but is it really that great of a value when Google forgets you, or worse, blacklists you into oblivion?

High quality, original writing by professionals is an investment.  Your marketing says a lot about you, what kind of message are you sending?


We’re Under a Brainstorm Warning

Don’t look now, but there’s a brainstorm coming your way.  That’s what we do here at In The Cloud Copy, after all.  We create copy that engages and electrifies your customers and site visitors every single day.  Tell us more about your company and we’ll show you what we can do to help you achieve your goals with assets that include:

Web Pages

You don’t want a website that’s just like everyone else’s, do you?  That’s the easiest way to get lost in the crowd.  Instead, we’ll craft copy just for you that expresses your brand personality and send yours message out into the world loud and clear.


Everybody’s blogging, but not everybody’s winning at it.  One of the tricks that content mills use is to have their writers read other blogs and reguritate the content just differently enough to fool the Googler.  We don’t do that.  We actually have hands on experience in a wide range of fields.  in other words, we know a few things.  That kind of insider information takes your blogs to a whole new level.

Social Media

Social media is an important part of the mix for some businesses.  You can’t just talk at your people, you have to go a step further and actually talk to them.  That’s the secret to engagement.

Email Campaigns

Weekly, monthly or sporatic email campaigns can be a great way to announce new things about your business or share something really neato.  But not just any email will do.  If you come off too salesy or too self-interested, your list members will bounce.


They might not be the most exciting reading out there, but whitepapers and other longform copy can really say a lot.  In fact, they can establish you as an expert in your field.  After all, who else is going to be writing about it in such detail?


Newsletters are big fun for everybody.  Readers get updates about products and services they enjoy, business owners and marketing types get data and encourage customers to come back again and again.  There’s a ton we can do with these, ask us about our intro newsletter special!

Ready to get started?  Click this button for a free consultation and price quote.

Client Testimonials

It’s always nice to be appreciated.  A big thank you to past clients for sharing their thoughts and kind words!

It was a fortunate day indeed when Kristi came into my life. My company was in desperate need of fast, talented writers and we were encountering nothing but hacks. And then I found Kristi, who was smart, fast, reliable, creative, and a joy to work with. I can probably count on one hand the genuinely good writers I’ve known in my life, and I’m happy to count Kristi among them.

Steve Boudreault


Kristi created content for our home and garden blogs that still receives comments and substantial web traffic. She met deadlines and brought home & garden industry expertise that cannot be researched! If you are looking for engagement, Kristi is a good bet.

Lindsey Pfeiffer

Carlsbad Manufacturing

Kristi and I have collaborated on writing and content strategy for years. She has a journalist’s eye, meaning her content is always well-researched and written to high standards. She understands content marketing and has the rare ability to assimilate a brand’s identity and adapt her tone to a variety of styles. She’s communicative, personable, and tremendously fun to work with. If Kristi were a film, I’d give her two resounding thumbs up.

Amanda Layman

Founder, Tigris Content Strategies

Latest News

Need some tidbits for the next time you’re stuck in an elevator talking to strangers about the weather?  No problem.  Check out the Eye of the Storm Blog or visit our parent company, Waterworth Writes, for all sorts of thoughts on writing and marketing, rants about the English language and the occassional useful bit.

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Ready to Blow the Competition Away?

The words you choose not only reflect your goals, but your brand’s personality.  You can be the fun business that tells bad jokes, or the serious one that speaks in clinical terms only to keep it all professional.  You can be anybody you want to be In The Cloud.  Contact us today for a free consultation and content plan.

It’s easy to reach someone on the team!  You can:

  – Fill out the form below (the form takes a second to send, please be patient)
  – Email