Weave your brand’s tale with the help of writers with decades of experience.

Content Experts

Offer your audience unique insights from an industry insider’s perspective. 

Working Together

Count on reliable pros working as a team to deliver on time, every time.

Convert. More. Visitors. 
Click there for your FREE site content audit.

You can’t fix what you don’t know is broken.  Get a roadmap to your site that makes it easy to see what content is really delivering and what needs replaced (as well as what’s missing entirely) with one click.

Better Content is in the Forecast

One of Google’s most vital ranking factors is the quality of the writing on your website.  Sure, you can get a bargain from inexperieced or non-native English writers, but is it really that great of a value when Google forgets you, or worse, blacklists you into oblivion?

High-quality, original writing by professionals is an investment.  Your marketing says a lot about you.  What kind of message are you sending?


Client Testimonials

It’s always nice to be appreciated.  A big thank-you to past clients for sharing their thoughts and kind words!

Kristi is a true pleasure to work with, both professionally and personally. She is flexible, collaborative, great on deadline and can write on just about any subject you need to market. After several years of working together, I can say without reservation that her copy is clean, very nicely edited, on target and engaging. I highly and enthusiastically recommend Kristi as a copywriter and/or to manage ongoing content-related projects.

Allison Nazarian

Allison Media Group

Kristi joined the Top Shelf team as Project Manager a little over five years ago and has proven to be one of the best personnel additions we’ve ever made –  so great that she is now our Managing Director. Her organizational skills contributed significantly to our growth as a content agency and her ability to effectively manage her team always assured our clients of top quality content, delivered in a timely fashion.

She is also a very accomplished SEO copywriter, with a firm grasp of what it takes to engage readers and appeal to search engines. If I could clone her, I could retire. I highly recommend her to any clients who recognize the benefits of having a highly talented copywriter and project manager.

Doc Sheldon

Top Shelf Copy

It was a fortunate day indeed when Kristi came into my life. My company was in desperate need of fast, talented writers and we were encountering nothing but hacks. And then I found Kristi, who was smart, fast, reliable, creative, and a joy to work with. I can probably count on one hand the genuinely good writers I’ve known in my life, and I’m happy to count Kristi among them.

Steve Boudreault


Kristi created content for our home and garden blogs that still receives comments and substantial web traffic. She met deadlines and brought home & garden industry expertise that cannot be researched! If you are looking for engagement, Kristi is a good bet.

Lindsey Pfeiffer

Carlsbad Manufacturing

Kristi and I have collaborated on writing and content strategy for years. She has a journalist’s eye, meaning her content is always well-researched and written to high standards. She understands content marketing and has the rare ability to assimilate a brand’s identity and adapt her tone to a variety of styles. She’s communicative, personable, and tremendously fun to work with. If Kristi were a film, I’d give her two resounding thumbs up.

Amanda Layman

Founder, Tigris Content Strategies

Latest News

Need some tidbits for the next time you’re stuck in an elevator talking to strangers about the weather?  No problem.  Check out the Eye of the Storm Blog or visit our parent company, Waterworth Writes, for all sorts of thoughts on writing and marketing, rants about the English language and the occassional useful bit.

There is Nothing More Valuable Than Human Equity

When I had to make the difficult transition from journalist at a real life newspaper to a pen for hire, I was forced to face a lot of hard truths about the very dirty world that is copywriting. The hardest? That the people of the digital world don’t matter.

Read more

*Tosses Confetti*

This is a brief announcement to let you, the fair and good people of the world, know that In The Cloud Copy is having a grand re-opening. I was sick,[…]

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Granular, Drill Down, 40,000-Foot View and Hacking, Or Words I Am Sick of Hearing

I may get rode off of LinkedIn on a rail for saying this, but I despise the phrase “forty-thousand-foot view.”  I bristle when someone asks me to “drill down” or[…]

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